Twitter is quickly becoming one of the biggest fandoms around the internet and companies are using them even more for propaganda and information/releases. Nomura for example, just opened a Kingdom Hearts twitter account for future announcements and information which can be accessed through @_KINGDOMHEARTS.
“Hello, I am Nomura, director of the Kingdom Hearts series. Different from the 3rd Twitter, we’ll avoid talking about other games and daily life. Instead, the focus will be on passing along the latest info on Kingdom Hearts from the publicity staff.”